With so much emphasis on online advertising, it’s easy to measure clicks and impressions. But when it comes to vehicle wraps, how can you gauge the return on investment?
The numbers speak for themselves. According to the Outdoor Advertising Association of America (OAAA) and the American Trucking Association (ATA), vehicle wraps remain one of the most powerful and cost-effective outdoor advertising tools available. For businesses looking to leverage this, Prime Graphics Lab in East Brunswick, NJ, specializes in custom vehicle wraps that turn cars, trucks, and vans into mobile billboards.
OAAA research shows that vehicle wraps, which are seen by up to 95% of Americans, generate 30,000 to 70,000 daily impressions per vehicle, making them one of the farthest-reaching forms of outdoor advertising.
The ATA’s study, “Visual Impact of Trucks in Traffic,” reinforces the effectiveness of vehicle wraps. It found that 96% of people notice truck-side ads, 98% form a positive impression of the company, and 29% report that these ads influence their buying decisions.
Vehicle wraps deliver exceptional ROI, costing as little as $0.15 per thousand impressions compared to up to $21 for certain online ads.
Studies find that out-of-home ads achieve nearly four times the audience engagement per dollar compared to TV, radio, or print. In fact, every dollar invested in outdoor advertising produces nearly $3 in sales, making wraps one of the most profitable forms of marketing.
Vehicle wraps stand out with their size, color, and constant presence. The OAAA notes that fleet advertising delivers a 15 times increase in name recognition compared to traditional forms of advertising. Research also shows that 96% of people find mobile advertising more effective than billboards, posters, or banners, proving just how powerful vehicle wraps can be.
With Americans spending an average of 20 hours a week on the road, wrapped vehicles keep your brand visible throughout daily commutes, errands, and shopping trips. Beyond the exposure, these wraps also leave a lasting impression, with mobile advertising achieving an impressive 97% recall rate.
This blend of high visibility and a positive impression ensures your vehicles aren’t just noticed—they’re remembered.
Vehicle wraps are cost-effective, attention-grabbing, and proven to build trust. Showcase your brand wherever the road takes you by contacting Prime Graphics Lab to start your custom wrap and begin growing your business today!
